Paolo is a family-run pizzeria that specializes in the way pizza is prepared. The restaurant uses 3 types of Italian flour and keeps its unique recipe a secret. The task was to develop a restaurant logo, convey its creative and creative atmosphere.
The main element of the Paolo logo is an abstract image of pizza, which symbolizes the movement of the hands of a pizzaiolo during cooking. The logo is created from a single line that conveys dynamics and personifies the creative process of cooking. The font for the name of the restaurant is a classic serif, which creates a strong contrast to the rather “naive” logo design, while emphasizing the status of the establishment.
The restaurant's identity contains illustrations of the ingredients used in the preparation of pizza.
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